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Posts by Owen Hemsath

The First Step in Launching Your Business on YouTube

Getting started with video marketing is simple but it’s not what you might think. The much harder aspect of video is the production and distribution. Knowing where to begin starts with having an understanding of where you want to go. Businesses want much different things from a successful YouTube marketing campaign and that’s why getting…

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The Right & Wrong Ways to Use Text in Your Marketing Videos

I’ve hired more editors than a politician and I’ve watched more online video than a millennial with 2 iphones. Everyone does text wrong and this is a huge opportunity cost because text forces the viewer to engage in new sensory activity – reading. When we read questions in our minds – we answer them. When…

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