It’s hard to imagine a world without something like YouTube. Just five years ago, however, the concept was an imaginary dream in somebody’s head. Now the third most visited website in the world with over 2 billion views a day– after Google and Facebook – YouTube is far from heading in any other direction other than up. It’s not alone. Other visually aesthetic websites like Vimeo, Google Hangouts, Vine and Instagram are sharing the trend. The question is, what is so popular and different about social video websites?
In this modern digital age, where the amount of information available on the Internet is enough to induce a technological seizure, audiences want information delivered to them quickly, efficiently, and in an entertaining manner. Attention spans are shorter than ever before. The way to market and expand your company’s name now is either visually or through social media. Here’s a breakdown of the facts.